Bellabeat Case Study Capstone

Project Summary: Providing future marketing strategies to improve sales by incorporating data analytics techniques. Applied the 6 phases of the data analysis process (Ask, Prepare, Process, Analyze, Visualize, and Act) throughout this project.

 

Role: Junior Data Analyst 

 

Value Outcome: Marketing recommendations given to help Bellabeat's marketing strategy based on the insights from the data analysis process. Here are the recommendations: Identify the customer target group to facilitate effective marketing strategies that improve sales, and the timing of the ads when the users are the most active based on pattern recognition.

Platforms Used: R, SQL, Tableau, and Excel