KPMG Data Analytics Consulting Internship

Project Summary: Analyze data sets and advise the Sprocket Central Client on targeted customers with the help of the Data Analytics, and Modeling team. As part of this project, the following data sets have been analyzed: Customer Demographic, Customer Addresses, Transactions Data, and New Customer List (target data) which includes data cleasing, data transformation and data exploration.  

 

Role: Data Analyst Consultant

 

Value Outcome: Focused sales strategy for Sprocket Central Pty Ltd in the New South Wales region of Australia for the Solex Brand product. Results produced the following:

• Analyzing a customer dataset of 100,000+ records to identify high-value customers 

• Creating a data dashboard to track and analyze the performance of a new marketing campaign

• Presented findings to KPMG clients and stakeholders

 

Platforms Used: R, SQL, Tableau, and Excel